The Environmental Choice Program is an ecolabelling scheme that was established by Environment Canada in 1988 with over 300 categories of products to help consumers identify services/products which are less harmful to the environment.
The "Environmental Choice" Eco-Logo symbol of certification is a green colored maple leaf intertwined within three doves.
There were more than 3000 approved products as of May 2007, with 119 licensees and 29 guidelines under which companies may be licensed and their products certified.
Founded in 1988, EcoLogo provides customers – public, corporate and consumer – with assurance that the products and services bearing the logo meet stringent environmental standards that have been verified by a third party auditor.